About Our Magical Emporium
Discover the story behind our passion for magical collectibles and our commitment to bringing the wizarding world to life.
Our Story
From Collector to Curator
Magicglowup began with Elizabeth Morgan's lifelong passion for collecting magical artifacts from the wizarding world. As a devoted fan from the release of the first book, Elizabeth accumulated an impressive personal collection over two decades.
After a career in museum curation, she decided to combine her professional expertise with her personal passion to create a haven for fellow enthusiasts in Shreveport.
The shop opened its doors in 2019 with a modest collection of officially licensed merchandise and a few premium replicas. What set Magicglowup apart from the beginning was Elizabeth's dedication to historical accuracy and craftsmanship. Each item was personally selected not just for its magical association, but for its quality and attention to detail.
Word quickly spread among the magical community, and the shop became known as the place to find premium collectibles that truly captured the essence of the wizarding world. Elizabeth established relationships with artisan craftspeople who shared her vision, commissioning exclusive pieces that couldn't be found elsewhere.
Today, Magicglowup houses one of the most comprehensive collections of magical artifacts in the Southeast, drawing visitors from across the country who seek authentic pieces to bring the magic into their own lives. Every item still passes through Elizabeth's careful inspection, ensuring that the shop maintains the standards of excellence that have become its hallmark.
Our Philosophy
At Magicglowup, we believe that the magic created in the wizarding world has the power to inspire, comfort, and bring joy to people of all ages. Our philosophy is built around three core principles:
Authenticity
Every item we offer captures the true essence and detail of its magical counterpart, respecting the original vision of the creators.
Craftsmanship
We partner with skilled artisans who bring magical items to life with meticulous attention to detail and premium materials.
Wonder
We strive to preserve and share the sense of wonder and possibility that made us fall in love with the wizarding world.
These principles guide everything we do—from the selection of our inventory to the way we engage with our community. We don't just sell products; we curate experiences that allow fans to connect more deeply with the stories and characters they love.
We believe that magical artifacts should be accessible to all who wish to bring a touch of magic into their lives. That's why we offer items across a range of price points, ensuring that everyone can find something special within their budget without compromising on quality.
Most importantly, we value the personal connection that comes from shared enthusiasm. Our staff members are selected not just for their knowledge of the wizarding world, but for their genuine passion and ability to connect with fellow fans. When you visit Magicglowup, you're not just entering a shop—you're joining a community that celebrates the enduring magic of these beloved stories.
Our Certifications & Commitments
Officially Licensed Retailer
As an officially licensed Warner Bros. retailer, all our Harry Potter merchandise is authentic and approved. This ensures that our products meet the high standards set by the creators of the wizarding world.
Artisan Quality Guarantee
Our exclusive artisan pieces come with a certificate of authenticity and a quality guarantee. If any item doesn't meet your expectations for craftsmanship, we offer a no-questions-asked return policy.
Fair Trade Practices
We partner with artisan workshops that provide fair compensation and good working conditions. Many of our unique items are crafted by small family businesses and independent creators who share our passion.
Community Recognition
Voted "Best Specialty Shop" by Shreveport Times readers for three consecutive years (2023-2025). Our commitment to creating a magical shopping experience has been recognized by both local and national collectors' associations.
Our Commitment to You
When you purchase from Magicglowup, you're not just buying a product—you're investing in an experience and a piece of the magical world that has captured so many hearts. We stand behind everything we sell with these promises:
- We personally inspect each item for quality before it reaches our shelves
- We provide accurate, detailed information about the origin and materials of all our products
- We offer knowledgeable guidance to help you select the perfect magical item
- We provide proper care instructions to ensure your magical treasures last for generations
These commitments reflect our passion for the wizarding world and our dedication to preserving its magic through exceptional collectibles and artifacts. We invite you to visit our emporium and experience the magic for yourself.
Our Magical Space
Step into a world of wonder at our carefully curated magical emporium
Our shop is designed to create an immersive experience from the moment you step through the door. Each section is themed to reflect different aspects of the wizarding world, with atmospheric lighting and magical touches throughout.
Visit us to explore our extensive wand collection, browse through magical tomes, or find the perfect house-themed gift. Our knowledgeable staff are always ready to help you find exactly what you're looking for—or something you didn't know you needed!
Visit Us
- 331 Milam St Suite 200, Shreveport, LA 71101
- +1 (318) 213-1333
- info@magicglowup.com
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Store Hours:
Mon-Fri: 10am - 7pm
Saturday: 9am - 8pm
Sunday: 11am - 5pm
What Wizards Say
"As a collector for over 15 years, I can confidently say that Magicglowup has the most impressive selection of authentic wizarding artifacts I've encountered. The knowledge of the staff is unmatched, and their passion for the magical world is evident in every interaction."
"I wanted to find something special for my daughter's birthday, and the team at Mystic Relics went above and beyond. They helped me select a beginner's wand that matched her personality perfectly and even included a personalized note explaining its magical properties. The look on her face when she opened it was priceless!"